With Target as the presenting sponsor for the first ever Hello Kitty Con 2015, we wanted to create something true to the spirit of Hello Kitty and that reflected the long-standing relationship of Target and Sanrio. We conceptualized, designed and fabricated an immersive, playful and interactive adventure land for guests of all ages. 

Powered by Sails JS node server communicating with RFID, LED’s and Arduinos, this experience showcased both physical and digital product displays, along with custom build interactive gaming and musical pieces.